In Over Your Head

Category: strategy

  • Two Great Local Business Uses for Foursquare

    These examples are simple, but they prove a point. Uses of social media have to be timely or they lose their value. The stuff below works, and impresses me, right now, but it’ll become common later. Use them before that to leave an impact, ok? FAIT ICI, a local shop that focuses on local, organic […]

  • Is Twitter useless for building followers?

    It actually offends me how difficult it is to build a Twitter audience by using Twitter. Ridiculous. Here’s a great example from this morning. I found an amazing quote from a Bruce Lee book on Reddit and tweeted it out. Here it is so you can see how fucking awesome it is. Bruce had me […]

  • How To Save Newspapers

    Just a quick thought. Bloggers receive commission via affiliate links if they choose to. They are influencing a sale. They are salespeople. Companies see value in that, so they gladly pay that percentage. Newspapers influence people too, so why don’t they receive a commission? If they influence someone in selling an iPad, why shouldn’t the […]

  • Why We Climb Mountains

    Have you ever noticed in movies that monasteries, secret martial arts dojos, and other places of secret knowledge are always high up in the mountains? Right now I’m thinking specifically of Batman Begins, Kill Bill II, Lord of the Rings, and pretty much every movie ever where a character needs to develop skills (usually with […]

  • Subverting Social Roles

    Next time I’m on a plane with a child yelling behind me, I’m just going to start yelling too. Whenever this kind of thing happens I’m always thinking “Hey kid, you’ll have plenty of time to complain as an adult. Right now, this is quiet time. So shush.” Thing is, we all have social roles. […]

  • Are you showing up TOO often?

    Wow. This is a fascinating study. I’ve always found it pretty interesting that the interest we have on our CEOs being on Twitter is largely based on them being previously unavailable. That ambiguity, that “what are they really like” feeling that leads to them becoming quasi-celebrities, is a big part of what draws people in. […]

  • Act on the Inevitable Today

    Free was a great book. But I don’t think it went far enough. The premise of Chris Anderson’s book was awesome: When something gets too cheap to meter, it will inevitably become free, so you should act as if it is free. Since every abundance causes another scarcity, you will be able to make money […]

  • The Human Element

    Why is the human element important? Why should your business care? You can compete with price. You can compete with design. You can compete with reliability. So why would you want to compete on the human front? Why is it important that you win this particular war? Feeling cannot be given a price tag, so […]

  • Introducing PO

    Happy Monday. 🙂 I would like to use today’s blog post to introduce you to a thinking tool created by Edward de Bono— the word PO. Here is the basic idea (here’s a great book review if you need more): NO is a tool of logic. You use it to refute and prove things false […]

  • Reminder: Risk = Reward

    If you are afraid of the new, then you are afraid of success. Seems obvious to us that we can’t follow the career path our parents did, right? We feel so smart when we say that it’s soooo evident, people change careers all the time, you can’t have one employer your whole life, etc. etc. […]