From Wooster Collective, an ingenious ad campaign that understands street art culture: Allowing (mostly) billboards to be tagged freely, and then incorporating those tags onto the following billboard’s design. I am so impressed. I wish I had come up with this.
Of all the recent street campaigns we’ve seen lately, this is our favorite one by far. It’s extremely clever, but most importanly it fits the brand perfectly. It takes advantage of the street to the fullest. And most of all, it turns the tables in an absolutely brilliant way that is extremely impressive.