For the first time today, I am left upset by a blog that does not accept comments. Yes, it was his, though the decision didn’t bother me at the time.
When marketers look at success in a product or service, I wonder if they tell themselves “This restaurant has clearly succeeded because…” while finding reasons that justify the beliefs they already have. I have asked myself this repeatedly while reading Permission Marketing.
But would this not apply to everything? Sometimes I say to myself, “Well, I’ve made it onto Sirius! Clearly, that’s because I stood by what I wanted to do, and didn’t compromise the kind of show I wanted to make!” If I had failed in creating a popular podcast, however, would I not conclude that I failed because I refuse to compromise? After all, all great entertainers need to bend to corporate interests sooner or later! Do we not all justify our current positions with reasoning that coincides with our worldview? He didn’t compromise, why wasn’t he gifted with success during his lifetime?
With the release of A Scanner Darkly, Philip K. Dick is more than ever before being seen as a genius, both misunderstood and ahead of his time. If you believe this, ask yourself: What does this say about my worldview? If he refused to compromise, why didn’t he succeed during his lifetime?
Back to Seth. He says:
Jindi’s refusal to compromise [her menu] is yet another reason she’s doing so well at lunch, actually. Because taste is starting to catch up with her. People are now ordering the items she would have deleted ten years ago.
And in a connected world, it’s much easier for the chowhounds to leave a digital trail of breadcrumbs to her door.
Ingrained in this statement are the following beliefs:
2 – Refusing to compromise your ideals will eventually bring you success.
While I am far from qualified to question Seth’s reasoning, the post itself does not fully explain the reasoning upon which these conclusions are based. Simply believing Seth’s post because he is Seth or because he is an A-list blogger or whatever could lead a number of well-meaning people astray.
My personal experience is limited, but I believe a certain amount of compromise is required for any venture’s success. But of course, you can probably see that by examining what I write already. 🙂