Bold Statement of the Day: Stumble Upon‘s traffic will be displacing the power of Boing Boing in a year. Possibly even less.
The amount of posts I have seen in the past week talking about the power of Stumble Upon is shocking. Last year, I talked about how Stumble Upon was sending traffic to my site like crazy. Now, everyone is realizing how the power of a crowd of bored internet users can send your site unbelievable amounts of traffic.
Why does this matter? Because the power of moderation is slipping. Like Google, a mathematical algorithm with no one at the helm, displaced Yahoo’s human edited directory, StumbleUpon’s algorithms are now taking control, and are able to more regularly send you, the user, to a site you enjoy– it no longer depends upon the high-ups in blogging, bless their heart.
If I were you, I would start considering how you can participate in a community that is realizing this. It means you no longer depend upon your friends to send you a link of the day by email, or upon those with an ear to the ground like Scoble or whomever– and you know, I really do like those dudes. But no one can compete with the power of a million robots, cooperating with a million web users.
If I were you, I would be looking out for it, and planning. It’ll put you in a great position when the time comes– whether you’re a blogger, podcaster, or just a casual user. But it is coming.
Brief update: The irony of this all is that Stumble Upon has made this my most popular post, ever, in less than 24 hours. Stumblers, if you liked this, please consider subscribing to my blog.
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