I suspect it’s about time I got involved in video.
Something weird is happening here at SXSW. Videoblogging is well-represented here, but podcasts, definitely not. I don’t see any huge podcasters either on panels, or in the audience. 2007 is definitely about video, and if you’re here, you see it clear as day.
Is audio over?
Podcasts will always have their place, but I do think audio is/was quick to be replaced as the exciting medium. We’re already in such a visual culture– it seems inevitable.
Radio is still a huge industry, and podcasts will be too– this, despite all of the options for television, film, and other visual means of communication. If you love audio, there is still a place for you in podcasting. But the opportunity, I think, isn’t as huge as it was.
As a business, I suspect that getting into video would likely be smarter than simply having a podcast. That said, some ideas are better expressed via audio than video. So, making a decision based on the audience you want or have is wiser than basing it on what’s hot right now.
I suspect that, in the future, the MVPs in this space will simply be media producers, not just podcasters or vloggers. Having some hands-on experience in both will likely be very helpful in the coming years– especially for those who, like me, live and breathe web media.