Confused about my talk this weekend? Start here

To follow up on my Google talk at PAB2007 last weekend, here’s a great set of tips from Search Engine Land, titled 21 Essential Tips and Techniques. It’s things like this people should learn from:

4. Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great Web resources (like Search Engine Land) and several terrific books you can read […]

The thing with podcasters is they don’t have a problem creating great content– they have a huge problem getting the infrastructures of the web (Google, etc.) to recognize that content. Once you start doing that, it all begins to snowball.





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