We may talk like revolutionaries, but we still worship our old masters at the end of the day. Prove this to yourself– next time you meet a podcaster, tell them your show is on the radio, and watch their stance on your work change dramatically.
Being syndicated on Sirius changed my life, but not in the way you’d expect. Adam mentioned my show every Friday, which raised my profile immensely. Every new media fanboy I told the Sirius thing to suddenly thought I was huge. In all that time, I met two people with Sirius receivers.
Once you examine the whole picture, you can’t help but notice the cracks. Satellite radio is hemorrhaging money, audience, and credibility, yet we still put them on pedestals. The ROI of podcasting may not be proven, but the competition’s is, and iTunes is now the 3rd largest retailer in the US, with nowhere to go but up.
It’s about time we stopped looking up to people in radio, and started treating them like the dinosaurs they are. Our position may not look strong today, but as the pile of content producers gets bigger, it pushes us to the top. All we have to do is keep our balance once we get there.