In the past year, I’ve become quite adept at distributing information, both large and small, across the web.
If you’ve seen me at a conference, you’ll notice I very rarely talk about “voice,” “authenticity,” or any other subject you would consider to be related to my show. Instead, you hear me talk about marketing, about metrics, about Google. Why?
Truth? I enjoy being under the radar. No one inspects what I do. I learn by experience and see what works, take mental notes, and give out little gems when I can.
Also? There’s something to be said about the amateur. I have successfully managed to become a podcasting/blogging professional, but keep my show related to things I am not a professional at, and I love that. I can continue to be the trash talking, wise cracking asshole I began as, while changing everything else about my life. I’m proud of that accomplishment.
Besides, there are so many great marketing shows out there: Six Pixels of Separation, Marketing Over Coffee, and Managing the Gray, among others. Go visit them, learn what you need, and whatever’s still unclear, go see these guys. You’ll be all set up in no time. You don’t need me. 🙂