When I want a coffee, I get a coffee — why not? I feel like one.
I just bought the new Interpol album on iTunes— without even listening to it first. Because I ‘felt like’ a new album right then, much like we ‘feel like’ a coffee. It was as passive as the desire for a drink, at the time, and I went for it.
Large Starbucks soy latte = $5.34
Interpol’s ‘Our Love To Admire’ = $9.99
Your podcast = Free
If we make our content as easy to pick up and consume as coffee, we will have succeeded… but how?