How is iTunes like Starbucks?

When I want a coffee, I get a coffee — why not? I feel like one.

I just bought the new Interpol album on iTunes— without even listening to it first. Because I ‘felt like’ a new album right then, much like we ‘feel like’ a coffee. It was as passive as the desire for a drink, at the time, and I went for it.

Large Starbucks soy latte = $5.34
Interpol’s ‘Our Love To Admire’ = $9.99
Your podcast = Free

If we make our content as easy to pick up and consume as coffee, we will have succeeded… but how?





2 responses to “How is iTunes like Starbucks?”

  1. Bishop Avatar

    Hey, don’t be so hard on yourself, Julien. You *are* a mass-market consumer whore, really you are…

    Your content *is* as easy to pick up as coffee, it’s on iTunes, just like Interpol.

    No, wait. I misspoke. Your content is *easier* to pick up than coffee. I can subscribe to your content in iTunes if I want and it gets delivered to me whether I feel like listening to you or not, every time you record a podcast. It’s like a podcast of the month club, only more often.

    It’s like Starbucks waking me up every morning with a freshly delivered chai latté, whether I feel like a chai latté or not.

    In fact, I think you came over to my place one day and subscribed me to your podcast and I only noticed the chai latté cups piling up weeks later when my hard drive was getting mysteriously unresponsive.

    Now that’s marketing.

    Then again, it’s perhaps a question of quality of content versus quantity of content.

    After all, Interpol probably works hard to get their music up to the quality that their fans deserve.

    Ask yourself: What kind of effort do you invest in order to bring quality podcasting to your listeners?



  2. Steve Avatar

    It’s too bad you didn’t listen to the Interpol album first. You could have saved yourself the $9.99.

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