How is iTunes like Starbucks?

Comments

2 responses to “How is iTunes like Starbucks?”

1. 

   Bishop

   July 16, 2007

   Hey, don’t be so hard on yourself, Julien. You *are* a mass-market consumer whore, really you are…

   Your content *is* as easy to pick up as coffee, it’s on iTunes, just like Interpol.

   No, wait. I misspoke. Your content is *easier* to pick up than coffee. I can subscribe to your content in iTunes if I want and it gets delivered to me whether I feel like listening to you or not, every time you record a podcast. It’s like a podcast of the month club, only more often.

   It’s like Starbucks waking me up every morning with a freshly delivered chai latté, whether I feel like a chai latté or not.

   In fact, I think you came over to my place one day and subscribed me to your podcast and I only noticed the chai latté cups piling up weeks later when my hard drive was getting mysteriously unresponsive.

   Now that’s marketing.

   Then again, it’s perhaps a question of quality of content versus quantity of content.

   After all, Interpol probably works hard to get their music up to the quality that their fans deserve.

   Ask yourself: What kind of effort do you invest in order to bring quality podcasting to your listeners?

   $0.02,

   Ray

   Reply
2. 

   Steve

   July 16, 2007

   It’s too bad you didn’t listen to the Interpol album first. You could have saved yourself the $9.99.

   Reply