In Quebec everyone needs to speak French– so when an ad for a job appears, it says “French skills required.” It’s a given.
Those that move to Toronto, though, something happens to them. Suddenly, everyone goes “this guy’s French is AMAZING! We have to hire this guy!”
You’ve become the specialist.
New Media is like Quebec. You need to know it all– do the Twitter, the Facebook, the blogging, the videos– all of those, just to swim. But when you finally get out, and see the world, they love you. 🙂
If you just want to be a podcaster, forever, you’re playing the wrong game. Nobody cares here. Be a podcaster, then get the hell out, and watch what happens. Show the world what you can do– you’ll be amazed at the results.