I think watching what they do is going to be really fascinating. They’re the underdog over there (with only 22% market share— Baidu has over 50%), so they have to try a bunch of different stuff. They’ve already basically admitted that their untouchable homepage may not be the best answer– it worked for the Western world, sure, but it may not for China. And their population is going to be undeniably powerful in the coming few years.
If you’re interested, take a look-see over here every few days. I’m sure it’ll be changing as they try and figure out what works. What’s really fascinating is that the page is starting to look a lot like Yahoo looks right now— trying similar tactics, maybe?