One of the interesting things about co-writing a book is that you look into someone else’s experiences, as well as your own. So I’ve been thinking about Chris Brogan a lot. (It’s weird, I know.)
Anyway, remember the funnel?
A long time ago, Seth Godin figured out that turning strangers into friends, then into customers, and then into salespeople– this was a method that worked.
Anyway, I think Chris exemplifies this formula. Except he changed it a bit.
Chris turned strangers into friends, that’s for sure. He knows everyone at conferences and they all want to buy him lunch. And they all feel like they know him personally, and that he knows them. That’s pretty rare for someone who’s read by 7,500 people.
But what’s interesting is that he skipped the friends > customers part. Chris just turned friends into salespeople. People talk him up all the time, but they’ve never bought anything from him… neither has he really tried to sell them anything.
Is there any way to turn strangers into friends, into salespeople, and then into customers? What do you think? Can it be done?