So, probably wrapping up the talk we’ve been having about ecosystems (1, 2), we bring it back to what we were chatting about a few weeks ago about why bloggers are short-changing themselves out of influence by giving up blogging for Twitter.
Making the decision
One of the main things you have to decide on when figuring out where to put your effort and energies is not only what ecosystems you’ll be including into your business model, but which you’ll be excluding.
So say you’re going to spend a ton of time in Twitter, remember you won’t be getting random Google traffic. You’ll get random followers from other people referencing you, but those refs will disappear very quickly under a deluge of more tweets. In contrast, links to your blog may not see many visitors, but Google still counts them and they help your blog forever.
I guess this is the biggest reason for:
– working on multiple platforms, and
– having a home base (like a blog)
The home base has to exist and be active, because you’re starting from scratch otherwise. New people may be following you, but the attention they can spend on you diminishes as they follow more and more people, reducing the influence you have on any one person (thanks to Mitch Joel for pointing this out to me) eventually down to close-to-zero.
So the best thing to figure out is what each platform is best for, and working it to the hilt, but no further, minimizing waste.
The Ultimate Goal
As always the purpose of this is to leverage all of this for maximum impact with minimum effort. So my main intent in figuring this out is to see what the best use is for each site/network, and to use it only for that.
The most important result of this will be less time wasted online, and more chance to enjoy life outside of the web (which I’m working hard on right now). I use time in buses and cabs to use Twitter from my iPhone, for example, because it’s “in-between time” in which other people are working at the goal for you (ie, the driver is driving the bus to get you somewhere, instead of you driving), so it’s like making double-use of that time.
We do so much more online than we used to, and it’s so easy to let it take over your life. A lot of you seeing this probably feel you’re wasting a lot of the time you spend online too, so hopefully this conversation will help you figure it out.