You know when people say, “He’s both a successful business person, and a pillar of his community”? It seems like one always goes with the other, doesn’t it? I have a feeling that they do belong together, but not for the reason you’d think.
I think “pillar of your community” leads to “successful business,” and not the other way around.
People want to work with people they know and like. So the easiest way to work with the people you’ve been dying to work for is to be a person they know and like, right?
I think the guy that helps out the neighbourhood Boy Scout troupe is the guy that everybody knows, and that’s why he’s successful, not the other way around. After all, how can you say no to a guy who drives your kids to soccer practice, has the neighbours over for barbecue, and leads the PTA meetings? If he’s a friendly, competent guy, you’d go for him over the competitor every time, right?
So maybe your next move shouldn’t be more advertising. Maybe it should be to actually participate with your community, instead.