I don’t think people actually want to be “social media experts.”
I think Twitter users see the success of people who are working independently online, they see that they’re doing social media work (because that’s what’s hot and working right now), and they go, “I can do this, too.” And some of them can.
I also don’t believe that social media is a passion.
I believe that social media is something that people with great communication skills are naturally good at. As a result of it, they rise to the top of the heap. Some of that is skill, but some of it is luck, too.
What people sometimes miss is that, those people who were there at the beginning, those are the ones that are successful. You assume they’re still here because they’re “passionate about social media,” but in reality, it’s also that they made it work.
Some don’t remember the ones that have dropped off the map along the way. But I do. They were working just as hard, and they loved it just as much.
I think that what people really want is the recognition of their peers and a bit more freedom.
Let’s remember that there are other ways to get there, too.