Mass media is merging.
Personal media is splintering.
Why?
Mass media is merging…
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Comments
8 responses to “Mass media is merging…”
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They think bigger is better.
We know small pieces loosely joined is.
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Balance…
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Homogenisation !
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Also, see Adam Curtis and Big Lump Theory…
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If you merge, you have less employees to pay to tell the same things, right?
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Mass media is merging because of economies of scope.
What do you mean, though, by personal media “splintering?”
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Julien like the site, please go to http://BlogsCanada.ca and register, would like to feature some of your stuff
Allan Janssen -
Julien, are you familiar with http://www.ctheory.net? I noticed it when I followed up on something Peter Jurmu mentioned in a discussion we’re having about creative writing and digital formats.
RE: “personal media splintering”
I notice that on the Web, people are demonstrating their natural tendency to divide into like-minded groups. Privacy settings, passwords, and other features were devised to enable that. One-size-fits-all mass media might be a counterproductive inclination.
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