I wonder: Is this the last time I’ll visit a bookstore?
It’s about two weeks before the release of the iPad in Canada, and I’m at Indigo reading Do More Great Work (it’s crazy good btw). I saw it on Amazon and wanted it right away, so I picked it up here because I wanted that immediacy– book lovers, you know what I mean.
That immediacy required:
- Going to Indigo.ca
- Looking up “Do More Great Work”
- Clicking “my location”
- Checking availability
- Being in the neighbourhood
- Looking for the section (it wasn’t there)
- Finding an employee, who found the book on display
By this point, the book better be good for all the effort I’ve gone through to find it, right? (Hint: Amazon helped with that too.)
Anyway, that immediacy is the only reason I’ve ever come to a bookstore in the past 5 years. Aside from that, it’s always been Amazon.ca (which, by the way, doesn’t have the Prime feature you guys have in America) for 95% of my purchases.
At over 60 books purchased per year, I am what people would call an ideal customer for the publishing industry. So are Mitch Joel, Chris Brogan, and many of you. What happens when we all pick up these devices, solving our immediacy problems forever?
But we do know that the margins of bookstores are lean as hell… kind of like record stores. Heh.
It’s going to take a lot of candle, wrapping paper, and greeting card displays to cover those losses.
Is the future of the bookstore “The Content Store,” where you go to pick up all your content needs, music, book or otherwise, visited by grandparents everywhere who are afraid of putting their credit cards online? Who knows. But the landscape of content delivery will be changed radically over the next year, that’s for sure.