What is your price point?
We used to have very few options: work a job, start a company, be unemployed. Now there are a million options in between, especially on the web. Choosing where to price yourself will show people what you’re worth.
I just bought Ev Bogue‘s The Art of Being Minimalist for $17. By choosing that price, he shows me his work has value, but he could’ve priced it at twice that and I probably would’ve still bought it with no regrets. But would he sell as many copies? Would he have to work harder? Everyone needs to decide this for themselves.
I think of all of these value points as being a kind of filter. If you want to reach more people, you may want to bring the price down, but that will impact how seriously they treat your work. The barrier to entry (including price) impacts the value of your platform and show people how to treat you.
I learned this important lesson from a friend of mine a long time ago: You show people how to treat you by where you draw the line. If you let people walk all over you, they start to believe it’s ok to do that. If you show people high value and demand a high price, people will believe in that, too.
You decide what you’re worth. Once you believe it, others will too. It’s circular.
Anyway, this blog is free. That might give people the impression that it’s just like any other blog, and that it’s replaceable. That’s one reason to write a NYT bestselling book– to show your value.
But I suspect that many of you actually like this blog a lot. I feel this because I see your comments, but also because I’m really picky, and I’m very proud of the work that I do here. This thing holds some of my best work, stuff I’m very proud of.
So if you like what I do, please tweet it out, link to me, spread the word, or invite me out to speak.Â Â I enjoy communicating my ideas and improving someone’s life a little every day.ï»¿Â It’s a lot of fun, and I think I’m pretty good at it.
My price is low but the value, for me at least, is immeasurable. Let’s keep at this. We’re going to a good place.