If I’ve bought something from your website, you already have me. You don’t need my information to send me more stuff later on. That’s not what I’m buying. I’m buying this book, and that’s it.
Last week I typed into a captcha field ten times, and I never got it right. Eventually, I gave up. Did that really captcha benefit you?
It’s very simple.ï»¿Â Every field you ask for is another reason for me to say no, or to type in false info that will ruin the integrity of your database.
Or you can get a small chance to impress me by doing something right, or cute, or helpful.
Or you can get it wrong by saying you want to call me.
Interaction between a company and its customers is touchy. They want to be reached only certain times, and only certain ways.
If you don’t know this, you are probably doing it wrong.